AI Insights · Timothy · April 2023
Top 5 Music and Podcasts Apps in Kenya Q1 2023
Explore the performance of the top 5 music and podcast apps in Kenya during Q1 2023, with insights on downloads, revenue, and active users from Sensor Tower data.
In the first quarter of 2023, the top 5 music and podcast applications in Kenya exhibited diverse trends in downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides a comprehensive overview of these apps' performance on a unified platform.
Boomplay: Music & Live Stream from Transsnet Music Limited saw a consistent weekly revenue increase, starting from approximately $114 at the end of December to peaking at $177 by the end of March. Weekly downloads showed a decline from around 40.4K to 24.3K within the quarter. However, weekly active users remained stable, maintaining figures around 700K, with a slight peak at 744.7K at the beginning of the quarter.
Spotify - Music and Podcasts displayed a notable increase in weekly revenue, reaching up to $346 mid-February before stabilizing around $263 by the end of March. Weekly downloads experienced a significant drop from approximately 70.4K to 13.1K. Despite this, weekly active users showed resilience with a slight upward trend, fluctuating around 300K and peaking at 335.9K in mid-March.
Shazam: Find Music & Concerts, published by Apple, had a steady weekly revenue of around $2 throughout the quarter. Weekly downloads remained relatively stable, averaging around 12K to 14K, with a slight peak at 14.5K in mid-March. Weekly active users hovered around 190K, peaking slightly at 216.2K at the end of December.
Boomplay Lite:Music Player Pro showed no revenue data for the quarter. Downloads experienced a significant drop from around 16.2K to 6K. Active users started at approximately 20.5K and saw a gradual increase, peaking at 30.2K mid-March before slightly declining to 28.7K by the end of the quarter.
Audiomack - Play Music Offline by Audiomack, Inc. observed a steady weekly revenue, averaging around $70 to $95. Downloads fluctuated, starting at around 10.7K, peaking at 13.6K at the beginning of January, and stabilizing around 13.1K by the end of March. Weekly active users rose steadily from 228.1K to around 265.4K, peaking at 268.7K mid-March.
For more detailed insights and trends, visit Sensor Tower.